RFP for On-Call Public Transit Outreach and Marketing Support Services

The Shasta Regional Transportation Agency (SRTA) is seeking a qualified consultant to provide on-call transit public outreach and marketing support services, with an emphasis on engaging and effective public outreach that meets applicable state and federal guidelines. SRTA is particularly interested in finding consultants with previous experience working with public agencies and transit providers. SRTA is expected to launch several new regional transit initiatives in the near future. Building public awareness and having engaging brand identities for these services is expected to be critical to their success. The immediate need is to market ShastaConnect, a demonstration project that will provide on-demand general public transit services within the Shasta Region on Sundays. SRTA anticipates having the bulk of the ShastaConnect marketing tasks completed in the Spring and Summer of 2019 as part of a planned July 2019 launch of the service. An additional longer-term need will be marketing for the Salmon Runner, an intercity zero- emission bus service between Redding and Sacramento. This service already has some high- level marketing material, but SRTA will require additional marketing services as we draw nearer to the anticipated of a December 2019 launch date. These launch dates are subject to many variables and may be delayed by several months. SRTA provides other existing public transportation services. All existing and future public transportation services require branding, promotion and education regarding the type of services offered, routes, and new ways of fare payment and ticketing. Finally, SRTA conducts planning studies and annual reviews that include public outreach. SRTA requires assistance with various forms of public engagement such as social media, on-line information, press releases and public workshops. For more information, please review the RFP .