Intercity Electric Bus Service Outreach Campaign, Plan And On-Call Launch Marketing Services

The Shasta Regional Transportation Agency (SRTA) seeks brief proposals from vendors to plan the marketing and outreach for a new electric bus service connecting Redding and Sacramento with feeder routes and local transit systems linking the counties of Shasta, Tehama, Colusa, Siskiyou, Glenn, Lake, Mendocino, Del Norte, Plumas, Modoc, Lassen, Trinity, Humboldt, Butte, Yolo, and Sacramento. In addition to a strong outreach and marketing background, the successful vendor will use the intercity service’s feasibility study and business plan to prepare for this project’s two phases: 1) Outreach Campaign and Plan, and 2) On-Call Launch Marketing Support. $17,000 is budgeted for Phase I, but larger budgets may be considered for exceptional proposals. The budget and contract for Phase II is contingent upon SRTA receiving a Transit and Intercity Rail Capital Program grant. A SRTA Template Technical Services Agreement is available, if interested. SRTA’s Procurement Policies (Chapter 2.35.020 of SRTA’s Policies & Procedures ) are also available.